This season’s must have

Visual identity and social media content for the activist group Fashion Act Now pressuring the fashion industry to act on the climate and ecological crisis.

With/for: Fashion Act Now (2020–22)

Campaign strategy
Design
Printed matter
Social media graphics
Social media strategy
Visual identity
The image displays a bold statement that reads "fashion act now" set against a vibrant orange background, where "fashion" is on top and "act now" below it. the font is heavy and impactful, and there is a small skull and crossbones symbol replacing the letter 'o' in "fashion," suggesting a possibly urgent or critical stance on fashion, potentially related to ethical, environmental, or social issues within the industry.
A collage contrasting two scenes: the left side depicts a dramatic wildfire with an intense blazing fireball in california, and the right side shows a serene burberry spring/summer '21 fashion campaign set in a tranquil forest.
Contrasting elegance: timeless sculpture meets modern fashion - venice s/s 20 and victoria beckham s/s 21.
Protest fashion: advocacy meets runway style as demonstrators don edgy outfits and masks at vivienne westwood s/s 21 and london a/w 20 events, wielding signs for environmental and social change.
Fashion meets climate: a tale of two seasons.
A contrasting fashion showcase: on the left, an untouched snowy landscape in antarctica signifies winter 2021, while on the right, a model dons a stylish ensemble from miu miu's fall 2021 collection, striking a pose against a rocky backdrop.
A bold statement on a stark black background with orange text reads, "this season's must-have? the continuation of life on earth.
A contrasting visual of seasonal events: on the left, a fashion-forward ensemble from thom browne's fall '21 collection, and on the right, a snapshot of a chilling texas winter in '21, with ice-encased greenery.
Contrasting seasons of style: "tehran winter '21 meets cavalli fall '21 – urban cool meets animal print chic.
A tale of two seasons: elegance meets resilience, with a fashion model showcasing givenchy fall 21 on the left, while individuals navigate a flooded street in jakarta winter 21 by kayak on the right.
The image shows a close-up view of a large pile of mixed textiles and garments, seemingly discarded or ready for recycling, with a bold orange "x" overlaid, which might indicate rejection, cancellation, or a problem associated with the contents of the image.
A collage of two contrasting images: on the left, a scene of green plants sprouting from dark soil, symbolizing growth and nature's resilience; on the right, a plain beige background with a bold purple wavy line and arrow, representing a simplified and abstract design element.
Abstract artistic collage with juxtaposed imagery: one side features a person in a costume with shaggy green fur, while the other half is an eye-catching orange background with a large pink heart overlay, creating a visually striking contrast.
Bold text questioning the essence of trends on a split coral backdrop with a playful twist on the word 'fashion.'.